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Tour & Travel

2 accounts.
Every number sourced.

09

Travel & tourism

Visit Myrtle Beach

Campaign window not stated in the deck

50,000+New site visitors
6,565Unique emails
+54%Video view rate

The problem

Reach travelers who had previously vacationed elsewhere and convince them to choose Myrtle Beach — 60 miles of coastline, the boardwalk, the restaurants — for their next trip.

What we did

A campaign called “The Art of Convincing People to Have Fun” paired the destination’s attractions with narrative creative, driving travelers to myrtlebeach.com with a chance for one traveler to win a free trip.

The result

6,565 unique emails collected from the giveaway entry form, more than 50,000 new visitors to visitmyrtlebeach.com, and video view rates 54% above the industry average at the time of the campaign.

  • Giveaway capture
  • Paid media
  • Owned-audience retention

Vertical Tour & Travel

15

Tour & travel

RedWeek

Single giveaway flight; the source does not state the dates

83,522Visits to the giveaway landing page
42,743Unique entries
51%Landing page conversion rate

The problem

RedWeek, an online vacation-rental and timeshare booking marketplace, had an attractive offer — a week-long stay at one of its destinations, given away — and no efficient way to put it in front of enough of the right people. The prize was the easy part. Reach was the constraint.

What we did

Sourced and selected seventeen travel influencers whose audiences were already in market for a trip, and had them produce more than thirty pieces of content pointing at a custom giveaway landing page. Their own accounts carried it organically. Then the same creative was whitelisted and run as paid media from the influencers’ handles, which pushed it past their follower counts to a broader travel-seeker audience without losing the credibility of a personal recommendation.

The result

83,522 people reached the landing page and 42,743 of them completed the entry form — a 51% conversion rate, which the source records as roughly 70% above what comparable giveaways return. Better than one in two visitors handed over their details, from an audience that arrived through somebody else’s recommendation rather than an ad they had no reason to trust.

  • Influencer sourcing & management
  • Organic social
  • Whitelisted paid social
  • Custom landing page

Vertical Tour & Travel