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Let me start by saying that being a “Google Partner” is not a bad thing. What is a bad thing is when you’re dealing with a company that treats Google like it is the “be-all and end-all” for digital marketing. Google is really, really good at a few things: search,...

As many people are talking about the fancy buzzword “programmatic”, they are becoming aware of the personal interest related ads popping up on their technological devices. From searching for updates on sports teams to music festivals with their favorite artists...

Has a car ever cut in front of you disrupting how content you were? This feeling is equivalent to unwanted ads that pop up while you are on the internet. Exhilarated in bliss, you are deeply infused into your curiosities not realizing that creeping up next is an...

As technology is embedded into our everyday lives, companies are gaining the capability to stretch their creative ideas to increase their consumer base. These creative ideas come from understanding the negative connotation of unwanted ads and how consumers invest into...

Making Sense of Cost Variance in a Digital RFP If you’re a Business Owner, CEO, CMO or Marketing Director plunging into the new Digital market and your most recent RFP, you may have one running question… How are the per unit costs varying so drastically in all the...

We are a trusted time-proven group of explosive marketing professionals with track records in all fields. Senior management team has over 100 years experience and considered by many to have led the industry the last 50 years. That leadership has transitioned into...

Advertising can be an excellent way to increase revenue for your business. It can also be a fast track to losing profits, if not done strategically. The trick is not just reaching potential customers, but the right...

There is a common saying by Warren Buffett referring to the “three I’s”, which categorized how people act towards new ideas: the innovator, the imitator, and the idiot. Have people noticed that they might be the idiot when it comes to the digital world? Many people do...