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Thought Experiments

The ROI of Curiosity: Why We Spent Our Free Time Redesigning An MLB LP

“I saw a campaign for the first time, went to the landing page and instantly got curious if we could improve it.” That is how most of our…

What Happens to Sports Marketing if TikTok Goes Dark?

Imagine this: you’re the social media manager for a sports team. You’ve spent months mastering TikTok—nailing viral trends, cranking out memes, and building a community of superfans who…

Quarterbacking the Winning Play: Cost-Efficient Super Bowl Ads through CTV and OTT

By: Lauren Oliver & Ryan Clark & Chet The Super Bowl, the annual spectacle that brings together football fans, lovers of commercials and, for the first time ever,…

Elect to Advertise: The Impact of Media Pricing on Your Brands’ Election Season Success

By: Lauren Oliver & Ryan Clark Following a critical mayoral election here in Charleston, South Carolina, we wanted to share a few best practices as we prepare for…