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Fernet-Branca: How Medicinal Alcohol Marketed to the Masses
If you walk into any hip bar in San Francisco and order a craft cocktail, the chances are high that it will include a viscous dark-brown spirit poured from a bottle written entirely in Italian called Fernet-Branca. Know Your Product Fernet is classified as an amaro...
The Sequel to Your Favorite Horror Movie
Spoiler: Same Plot with an 8 Figure Budget If you have read any of the historical blogs going back a few years on our website, you will know I’m not a fan of the reseller model executed by most broadcast and print entities in the digital space. A true, tech-based,...
4 Tactics – Cannabis in the Digital Marketplace
Within recent years, the cannabis industry has become somewhat of a controversial topic in the business sphere. The economic impact of the sale of cannabis is tremendous and advertisers are taking note. Many of the early adopters are in a race to establish themselves...
Your Golden Ticket is Most Likely Already in Front of You
Why do big companies, and I mean big as in top ad agencies and major media conglomerates, step into a realm beyond their core competency? This is because they are good at what they do when in fact they are just dabbling with the new media buzz word “ Digital”. Clients...
Starting 2019 Off the Digital-Ignite Way
As 2018 gave us a whirlwind of exciting technological advances and the GDPR, we thought it would be interesting to start the year off with giving you a brief update of how 2019 is starting off. Here’s a breakdown of an article called “10 Digital Marketing Trends and...
Prepping for the Coming Economic Winter: How to Win in a Bear Market
Let’s address a few uncomfortable truths while keeping this blog on task as a digital marketing piece. Truth #1: Another recession is coming. It’s not political, it’s not personal - the Fed has been tightening rates and ended Quantitative Easing , which means...
IAB/PwC report: Digital audio advertising grows, with boost from mobile
The IAB released a new report produced by PwC showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935...
Being A Google Partner and Five Bucks will Buy you a Coffee
Let me start by saying that being a “Google Partner” is not a bad thing. What is a bad thing is when you’re dealing with a company that treats Google like it is the “be-all and end-all” for digital marketing. Google is really, really good at a few things: search,...
Now Let’s Think Programmatic in the Business Mindset
As many people are talking about the fancy buzzword “programmatic”, they are becoming aware of the personal interest related ads popping up on their technological devices. From searching for updates on sports teams to music festivals with their favorite artists...
The Digital World Is Calling: Why Are You Late?
There is a common saying by Warren Buffett referring to the “three I’s”, which categorized how people act towards new ideas: the innovator, the imitator, and the idiot. Have people noticed that they might be the idiot when it comes to the digital world? Many people do...