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Fernet-Branca: How Medicinal Alcohol Marketed to the Masses

Fernet-Branca: How Medicinal Alcohol Marketed to the Masses

If you walk into any hip bar in San Francisco and order a craft cocktail, the chances are high that it will include a viscous dark-brown spirit poured from a bottle written entirely in Italian called Fernet-Branca. Know Your Product Fernet is classified as an amaro...

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The Sequel to Your Favorite Horror Movie

The Sequel to Your Favorite Horror Movie

Spoiler: Same Plot with an 8 Figure Budget If you have read any of the historical blogs going back a few years on our website, you will know I’m not a fan of the reseller model executed by most broadcast and print entities in the digital space.  A true, tech-based,...

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4 Tactics – Cannabis in the Digital Marketplace

4 Tactics – Cannabis in the Digital Marketplace

Within recent years, the cannabis industry has become somewhat of a controversial topic in the business sphere. The economic impact of the sale of cannabis is tremendous and advertisers are taking note. Many of the early adopters are in a race to establish themselves...

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Your Golden Ticket is Most Likely Already in Front of You

Your Golden Ticket is Most Likely Already in Front of You

Why do big companies, and I mean big as in top ad agencies and major media conglomerates, step into a realm beyond their core competency? This is because they are good at what they do when in fact they are just dabbling with the new media buzz word “ Digital”. Clients...

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Starting 2019 Off the Digital-Ignite Way

Starting 2019 Off the Digital-Ignite Way

As 2018 gave us a whirlwind of exciting technological advances and the GDPR,  we thought it would be interesting to start the year off with giving you a brief update of how 2019 is starting off. Here’s a breakdown of an article called “10 Digital Marketing Trends and...

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Being A Google Partner and Five Bucks will Buy you a Coffee

Being A Google Partner and Five Bucks will Buy you a Coffee

Let me start by saying that being a “Google Partner” is not a bad thing. What is a bad thing is when you’re dealing with a company that treats Google like it is the “be-all and end-all” for digital marketing. Google is really, really good at a few things: search,...

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Now Let’s Think Programmatic in the Business Mindset

Now Let’s Think Programmatic in the Business Mindset

As many people are talking about the fancy buzzword “programmatic”, they are becoming aware of the personal interest related ads popping up on their technological devices. From searching for updates on sports teams to music festivals with their favorite artists...

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The Digital World Is Calling: Why Are You Late?

The Digital World Is Calling: Why Are You Late?

There is a common saying by Warren Buffett referring to the “three I’s”, which categorized how people act towards new ideas: the innovator, the imitator, and the idiot. Have people noticed that they might be the idiot when it comes to the digital world? Many people do...

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