Data Science-Informed Advertising, Media and Marketing

We help clients harness data’s full potential to ignite their business KPIs in a complex digital marketplace.

Our data science expertise combined with our Align™ technology improves client’s advertising, media and marketing decisions, strategies and tactics to deliver the most efficient, cost effective and precise solutions to achieve their KPIs.

Whether working directly with a business or behind the scenes for marketing agencies, the professionals at Digital-Ignite Advertising will exceed your expectations.

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Fernet-Branca: How Medicinal Alcohol Marketed to the Masses

Fernet-Branca: How Medicinal Alcohol Marketed to the Masses

If you walk into any hip bar in San Francisco and order a craft cocktail, the chances are high that it will include a viscous dark-brown spirit poured from a bottle written entirely in Italian called Fernet-Branca. Know Your Product Fernet is classified as an amaro...

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The Sequel to Your Favorite Horror Movie

The Sequel to Your Favorite Horror Movie

Spoiler: Same Plot with an 8 Figure Budget If you have read any of the historical blogs going back a few years on our website, you will know I’m not a fan of the reseller model executed by most broadcast and print entities in the digital space.  A true, tech-based,...

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