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Retail & Consumer

4 accounts.
Every number sourced.

04

Retail & CPG

Hoover

Thanksgiving Day – Cyber Monday 2020, measured against the same window in 2019

277.45%Increase in sales
209.32%More transactions
22.03%Higher order value

The problem

Grow Black Friday sales year over year through a brand awareness campaign built to reach a new, younger audience.

What we did

Media was purchased across a range of channels that spoke to a younger buyer, using data-driven tactics including programmatic advertising and social placements.

The result

Across the Thanksgiving Day to Cyber Monday window, sales moved from $108,201 in 2019 to $408,410 in 2020. Transactions rose 209.32% and average order value 22.03%.

  • Programmatic
  • Paid social

Vertical Retail & Consumer

08

Retail & DTC

stylest

First year of the brand launch

$250,000Revenue from email
3.64Campaign ROAS
8.34%Add-to-cart rate

The problem

A luxury swimwear brand founded in 2022 by three entrepreneurial moms, with a superior product and the problem most new brands face: no awareness and no sales. The brief was to build an online presence, grow traffic, and generate web sales.

What we did

Email marketing, programmatic outreach and retargeting, Google and paid social targeted the audience at every stage of the consumer journey.

The result

Over 18 million impressions, an email list grown past 7,800 subscribers, a 3.64 ROAS and an 8.34% add-to-cart rate, all inside the first year of the brand.

  • Email marketing
  • Programmatic outreach
  • Retargeting
  • Google
  • Paid social

Vertical Retail & Consumer

10

Retail & DTC

etto Leisure Cars

A ten-month flight from 2022

2,293On-site conversions
7,324,030Impressions
26,146Clicks

The problem

Palmetto Custom Carts rebranded as etto Leisure Cars and needed the new name to perform commercially, not merely to look different.

What we did

The rebrand launched alongside paid social, programmatic, digital out-of-home and Google Search across a ten-month flight.

The result

7,324,030 impressions and 26,146 clicks produced 2,293 attributable on-site conversions.

  • Rebrand
  • Paid social
  • Programmatic
  • Digital out-of-home
  • Google Search

Vertical Retail & Consumer

11

Retail & CPG

Harris Teeter

Fourteen months across two campaigns, the second a four-month extension

11,630,500Impressions
17,929Clicks
25Brands advertised individually

The problem

Build brand awareness for a regional grocer against national competition, and do it at the level of individual products rather than the banner — while pulling shoppers who were already loyal to somebody else.

What we did

The first campaign carried Harris Teeter’s “My Hometown” initiative, advertising 25 individual brands stocked by the chain — Perdue, Snyders, Lance, HT Organic and Cheerwine among them — with display creative built per brand and served into designated zip codes. Alongside it ran competitive conquesting and geofencing, serving ads to Whole Foods, Trader Joe’s, WalMart, Ralph’s and Earth Fare shoppers.

The result

11,630,500 impressions and 17,929 clicks across the fourteen months. The brand lift from the first flight is what bought the second: Harris Teeter came back for a further four months at increased spend, and the second campaign was built on what the first one taught us.

  • Digital display
  • Per-brand creative
  • Zip-code targeting
  • Competitive conquesting
  • Geofencing

Vertical Retail & Consumer