15
Tour & travel
RedWeek
Single giveaway flight; the source does not state the dates
The problem
RedWeek, an online vacation-rental and timeshare booking marketplace, had an attractive offer — a week-long stay at one of its destinations, given away — and no efficient way to put it in front of enough of the right people. The prize was the easy part. Reach was the constraint.
What we did
Sourced and selected seventeen travel influencers whose audiences were already in market for a trip, and had them produce more than thirty pieces of content pointing at a custom giveaway landing page. Their own accounts carried it organically. Then the same creative was whitelisted and run as paid media from the influencers’ handles, which pushed it past their follower counts to a broader travel-seeker audience without losing the credibility of a personal recommendation.
The result
83,522 people reached the landing page and 42,743 of them completed the entry form — a 51% conversion rate, which the source records as roughly 70% above what comparable giveaways return. Better than one in two visitors handed over their details, from an audience that arrived through somebody else’s recommendation rather than an ad they had no reason to trust.
- Influencer sourcing & management
- Organic social
- Whitelisted paid social
- Custom landing page
Vertical Tour & Travel