04
Retail & CPG
Hoover
Thanksgiving Day – Cyber Monday 2020, measured against the same window in 2019
277.45%Increase in sales
209.32%More transactions
22.03%Higher order value
The problem
Grow Black Friday sales year over year through a brand awareness campaign built to reach a new, younger audience.
What we did
Media was purchased across a range of channels that spoke to a younger buyer, using data-driven tactics including programmatic advertising and social placements.
The result
Across the Thanksgiving Day to Cyber Monday window, sales moved from $108,201 in 2019 to $408,410 in 2020. Transactions rose 209.32% and average order value 22.03%.
- Programmatic
- Paid social
Vertical Retail & Consumer