03
Industrial & B2B
Vulcan Materials
August 2022 – April 2023
The problem
Fill four contractor roles across seven key market regions.
What we did
Owner Operator, Fleet Owner, Material Truck Driver and Ready-Mix Driver personas were developed from historical first-party data, lookalike modeling and scraped site-visitor data. Traffic went to a custom landing page carrying a form for name, phone, email, market and which of the four roles the prospect wanted. Leads reached hiring managers in real time for phone and email follow-up.
The result
23,648,645 impressions produced 150,465 clicks and 2,007 form submissions. Of those, 1,304 were contacted, screened and deemed qualified for the positions, and 1,129 were carried through to become attained drivers.
- YouTube pre-roll
- Google Search
- Programmatic display
- Custom landing page
Vertical Industrial & B2B