Sports & entertainment

Oakland Ballers

2025 season

$859KCampaign revenue

5.35ROAS

+36%YoY transaction revenue

The problem

After a strong inaugural season built largely on organic promotion, the fan-owned club knew that would not sustain it — with minor league ticket sales trending down nationally, they saw an opening to turn data into revenue, scale fan acquisition and build lasting community engagement.

What we did

A full-funnel media strategy across Meta, Google Performance Max and programmatic display with CTV and OTT, built on audience segmentation and a working understanding of the market’s own dynamics.

The result

$859K in campaign revenue at a 5.35 ROAS from 16 million impressions, alongside transaction revenue up 36% year over year.

Meta
Google Performance Max
Programmatic display
CTV / OTT

Vertical Sports & Entertainment