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Sports & entertainment
Minor League Baseball
2026 MiLB Season
The problem
Most minor league clubs plan each season from the one before it. Ticket goals are set against last year's number, promotions come back because they worked once, and media budgets follow habit more than evidence. Few clubs can say with confidence which dollars actually sold tickets.
Every market is different, too. A plan that works in a Triple-A metro can fall flat in a small-town ballpark, and without tracking down to the ticket purchase, a poor fit looks like a bad season.
What we did
Three connected systems carry every club. Data & Strategy turns ticketing history into a plan. Media plans and buys full-funnel for each market. Brand & Content builds creative, video and landing pages in-house for each promotion.
Every campaign connects to the club’s ticketing, so success is measured in tickets sold, not clicks. Each plan starts from the club’s own market, schedule and sales, and budget moves weekly toward what’s converting.
The result
In the 2026 season, $3.4M+ in managed media returned $23.7M+ in tracked ticket revenue across 49 clubs, a 6.97x blended return and an estimated 1.2M + tickets sold.
That figure spans clubs of very different sizes and market conditions, from Triple-A metros to small rural towns, and individual club performance varies around the average.
- Meta
- Google Performance Max
- Programmatic display
- Connected TV
- Digital out-of-home
- Paid search
- Streaming audio
Vertical Sports & Entertainment