Sports & entertainment

Clemson Football

A four-month campaign

4.31ROAS

429Ticket purchases

9,623,446Impressions

The problem

The Clemson Athletics Department was having trouble selling tickets to home football games.

What we did

A multi-channel programmatic and social strategy over four months reached loyal Clemson fans while targeting new purchasers, and returned audience insight to the Clemson team.

The result

429 purchases at a 4.31 ROAS from 9,623,446 impressions, plus a retargeting audience and a profile of the average ticket purchaser.

Programmatic
Paid social

Vertical Sports & Entertainment