02
Sports & entertainment
Worcester Red Sox
From March 13, 2025
The problem
Build on an already strong digital foundation and keep driving efficient sales performance while expanding reach across key channels.
What we did
Programmatic through The Trade Desk led the mix, with Meta and Google Performance Max alongside it. Campaigns combined evergreen and single-game ticketing creative, supported by timely homestand assets. A further $8K went to Meta and Google in August.
The result
4.2 million impressions and 6,508 purchases produced $408,258 in revenue on $44,165 in spend. Worcester held the highest ROAS of any DBH club on The Trade Desk and ranked top five across Meta, Google and programmatic. The deck credits part of the result to the club itself: reliable asset delivery and fast approvals allowed continuous optimization and efficient pacing.
- The Trade Desk — $18K
- Meta — $10K
- Performance Max — $7K
- $8K incremental, August
Vertical Sports & Entertainment