As 2018 gave us a whirlwind of exciting technological advances and the GDPR,  we thought it would be interesting to start the year off with giving you a brief update of how 2019 is starting off. Here’s a breakdown of an article called “10 Digital Marketing Trends and Innovations For 2019” by Alex Membrillo. Here at Digital-Ignite, we caught onto there actually being 12 trends that are highly effective. The list is as followed:

1. Artificial Intelligence– “Artificial intelligence will definitely be pulling its weight in the marketing world this year as AI is now powering customer segmentation, retargeting, push notifications, click tracking, you name it – in a limitless combination of possibilities. It’s even creating content now!”

 

2. Chatbots– “With the improvement in artificial intelligence over the years, chatbots have improved by having the ability to hold a basic conversation with visitors and answer most-asked questions like a live human customer support representative would.”

3. Omnichannel Marketing– “Consumers are now more sophisticated than ever and find their information through many channels. Initially, multichannel marketing was introduced to allow prospects to communicate with businesses through various channels.”

4. Accelerated Mobile Pages (AMP) and PWA– “AMP pages load in less than 0.5 seconds creating a lower bounce rate for your page.” “Progressive Web Apps (PWA) exist as a middle ground between your normal responsive website and a native app.”

5. Email and Marketing Automation– “Now, businesses can send different emails to different subscribers based on their interests, which is usually determined by the content they engage with.”

6. Video– “With platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live, video is a big trend online that will continue to grow.”

7. Voice Search– “With the improvement in voice recognition, voice searches have been increasingly getting more popular. Smart speakers can be used to order items and control smart devices your home solely through verbal command.”

8. Augmented Reality or Virtual Reality– “Using augmented/virtual reality to release your product ensures that there’s no risk on your prospect’s part and shows that you are ahead of the game.”

9. Native Advertising– “The main essence of native ads is that they’re not supposed to look like ads. And in most cases, a native ad would be mistaken as normal content on a page if it’s not labeled as an ad.”

10. User-Generated Content– “One of the best ways to market your product is to show your prospects how your current customers are using it. Prospects are persuaded because a consumer who understands their needs is marketing your product.”

11. Events and Experiences– “They might seem like one-off blips on your marketing radar, but real-life events where people can network, celebrate, and hang out together are actually fuel for your digital marketing efforts.”

12. A Rise in Adwords– “If you’re like everybody else in the digital marketing universe, you’ll be spending more marketing dollars on Adwords in 2019 than you did in 2018. Search advertising revenue has been marching up and to the right since 2016, and will continue to do so for the foreseeable future.”

Now that you are updated with how to survive in today’s digital world, “May the odds be ever in your favor!

Credited to: https://www.cardinaldigitalmarketing.com/blog/digital-marketing-trends-and-innovative-tactics-for-2019/