As many people are talking about the fancy buzzword “programmatic”, they are becoming aware of the personal interest related ads popping up on their technological devices. From searching for updates on sports teams to music festivals with their favorite artists playing, companies are focusing on the interest of the consumers rather than the activity that they have on websites. Many people view digital advertising as a customer-focused idea, but it is mainly to promote the business world and to measure how effectively a company’s marketing strategy actually works.

Recently, our team member Mike emailed his friends and family to inform them of the new wave that companies are utilizing to improve their businesses, and to offer them the opportunity to network with our forward-looking company, Digital-Ignite. He describes Digital-Ignite as “hyper-focused in programmatic digital advertising, which is light years beyond more common methods, such as social advertising on Facebook and search engine optimization (SEO)…In a nutshell, we collect and analyze your data in order to build a smart audience to serve targeted digital ads to your customers while they are surfing the internet.” For companies and individuals alike, receiving knowledge of a new advertising method is like having a new high tech toy before it becomes normalized.

Knowing the game before it’s being played is a huge advantage in the business world because it separates your company as being on top. Knowledge is key, and to know not just the evolution in marketing, but making sense of how it works, updates business owners by building their intellectual capacity on the new age.

Building to evolve with the changes in society, marketing and sales techniques are in a fertile time for change as well. Businesses now have the capabilities of understanding who their audience is through technological advances and the help of artificial intelligence (AI).  Digital-Ignite both understands and utilizes this transitional period in the connection between businesses and technology, and acts like a marriage counselor to facilitate a mutually beneficial relationship. In Mike’s words, “our data-driven approach allows us to remove up to 80% of the people who would not benefit from seeing your ads. We take the remaining 20% of your target audience and serve them ads with specific messaging to raise awareness about your brand, to generate leads, and/or to act as a point of sale (for e-commerce).” Making a business’s brand flexible with specified messages gives the audience a personalized approach in learning more about the company.

Brand approach is key in grabbing and retaining a businesses’ audience because of attention to the new scarce currency within society. The best way to put that concept into use is through a nuanced understanding of the demographics and lifestyle of your target audience. “Whether they are using their cell during the day or an iPad in bed at night, we can reach your audience and engage them with your messaging, ultimately leading to a conversion and return on your advertising investment,” Mike says. Capitalizing on a greater return on investment (ROI) is the main focus of why businesses are utilizing Digital-Ignite to navigate further towards the technological world.

The reason Digital-Ignite is one of the top leaders in their industry is because they offer a fully transparent dashboard for campaign tracking and your attribution. This is a way for companies to track their growth over their lifetime with Digital-Ignite and plan out their future endeavors to be most effective for their company. Mike ended his email with, “If you or anyone you know could benefit from our services and are interested in having a conversation, please let me know”; a statement that grasps the true culture of Digital-Ignite because having an authentic conversation is who they are. As most companies communicate with the idea of a business transaction, this company separates themselves with their genuine personalities of wanting to help others towards a common goal of improving as an ideal leader would.


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