The IAB released a new report produced by PwC showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue.
The report also demonstrated high interest in mobile, which generated 63% of all digital ad revenue in the period. Advertisers spent $30.9 billion on mobile media during the first six months of 2018, rising 42% from the same period in 2017. Mobile was responsible of 73% of audio digital advertising, rising 32% on-year.
“This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers,” IAB CEO Randall Rothenberg said. “It’s a truth upon which direct-to-consumer brands have built their businesses, and from which all businesses can benefit.”
“Half-year digital advertising spend in 2018 outpaced the last few years,” said Sue Hogan, IAB’s senior vice president of research and measurement. “Typically, first half revenue trends lower than
Source: Rain News