Hoover
Case Study

Hoover Vacuums Brand Awareness Campaign

Hoover

Solution

Within our general brand awareness campaign, we were able to purchase media through a variety of channels that spoke to a new, younger audience. By using a sophisticated digital strategy involving data-driven tactics such as programmatic advertising and social media placements, our campaign skewed the Hoover audience from 55+ down to mid 20s – early 30s in just two months.

277%
Increase
in Sales
22%
Increase
Avg. Order Value
209%
Increase
# of Transactions

Results

Through Black Friday 2020, Hoover realized a 277.45% increase in sales year over year compared to 2019. Specifically, we generated $408,410 Thanksgiving week (Thanksgiving Day – Cyber Monday) in 2020 vs $108,201.59 in 2019 for the same date ranges. The number of transactions increased by 209.32% (2654 transactions in 2020 as compared to 858 in 2019, with an average order value increase of 22.03% ($153.89 average order value in 2020 vs $126.11 in 2019).