Full Funnel Brand Launch Campaign
A fashion-forward, luxury swimwear brand founded in 2022 by three style-loving, entrepreneurial moms. With ultra-flattering swimsuits and innovative cover-ups, these pieces work their magic at the kiddie pool or poolside in Palm Beach. Stylest was founded with a superior product, but the problem many new brands face: a need to build awareness, and drive sales. The Stylest team retained Digital Ignite to build a full-funnel strategy focused on building an online brand presence, increasing website traffic, and ultimately generating web sales.
Solution
Digital Ignite leveraged email marketing, programmatic outreach and retargeting, Google, and Paid Social to target Stylest’s audience at all stages of the consumer journey.
Results
Through Email Marketing, Programmatic Outreach and Retargeting Ads, Google, and Paid Social, we generated over 18 million impressions, grew the email list to over 7,800 subscribers, achieved a ROAS to 3.64 and reached an ATC rate of 8.34%, all in the first year of the brand launch.