Case Study

Commercial Trucking Insurance Lead Generation

Owner Operator Direct, a commercial trucking insurance company, sought to increase new policy binds for owner-operators in three underperforming markets across the US. With a strong offering for competitive prices, claims expertise, and customer service, they needed to stimulate interest and prompt owner-operators to request more information to obtain quotes. The company aimed to enhance its promotional strategies and reach a broader audience beyond its traditional marketing channels.

Solution

A six-month digital advertising campaign targeting long-haul driver business owners was implemented. Using Meta Ads, Programmatic Display, and Digital Out of Home, the campaign included lead form conversion campaigns, click-to-call ads, and proximity targeting around major truck stops.

477

Leads

Campaign continued to optimize over time, generating 43% more leads in the second half of the campaign

$65

Cost Per Lead

Historical learnings led to 62% lower CPL compared to prior 6 month flight

$15

Highest month performance for the campaign generated a $15 ROAS

Results

477 attributable leads, consisting of 237 short form submissions and 240 inbound phone calls were generated. The campaign successfully increased new policy binds in the specified lagging markets, demonstrating the effectiveness of leveraging various digital channels and tactics to reach the desired audience and achieve significant lead generation.