Overview
Over 14 months, Digital-Ignite ran two campaigns for Harris Teeter. The first promoted Harris Teeter’s ‘My Hometown” initiative, advertising 25 individual brands specific to Harris Teeter, including Perdue, Snyders, Lance, HT Organic and Cheerwine. Digital display ads were created for each individual brand and were served in designated zip codes.
Digital Ignite used a competitive conquesting and geofencing campaign, serving ads to Whole Foods, Trader Joe’s, WalMart, Ralph’s and Earth Fare shoppers. The success and brand lift from the initial campaign led to a second, 4 month engagement and increased spend to continue additional brand awareness efforts.
Results
Digital Ignite was able to build off insights from the first campaign to pivot, improve and constantly hone the approach, delivering greater successes over time.
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11,630,500Impressions
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17,929Clicks
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0.41%Overall CTR