We’re all about fun, authenticity, & hard work
Our Story
Founded in March 2016 by Mike Samet and Chris Clark, Digital Ignite began with a bold vision. After leading New Point Digital and eventually purchasing it from Apex Broadcasting, Mike and Chris set out to transform the digital marketing landscape. Starting their journey together in 2014, they built one of the Southeast’s standout agencies, bringing programmatic advertising and real-time bidding (RTB) to Charleston. By keeping media buying and strategy in-house, they gave their clients a unique edge in a competitive market.
In 2018, Digital Ignite was officially born, and since then, the agency has continued to grow and evolve. Focused on constant innovation, the team has expanded its services and tech capabilities while fostering a collaborative, diverse culture that fuels both internal growth and client success.
Today, Digital Ignite partners with some of the biggest brands, including Hoover, Oreck, Le Creuset, Kiawah Island, Diamond Resorts, Hilton, and Clemson Athletics. Their dedication to innovation and results earned them recognition as one of INC. Magazine’s 5000 fastest-growing companies in 2021 and 2022.
Proudly rooted in Charleston, Digital Ignite actively supports local organizations like Lowcountry Local First, The Harbour Entrepreneur Center, The College of Charleston, the Children’s Museum of the Lowcountry, Citadel Athletics, and the Charleston Animal Society. Their story is one of growth, innovation, and a deep commitment to both their clients and their community.
Core Values
Innovation
We’re always pushing the boundaries and challenging “how it’s always been done” to create what’s next.
Accountability
We own it—our wins, our misses, and everything in between. Being transparent and reliable is how we keep raising the bar.
Enthusiasm
We bring big energy to everything we do because passion drives results—and it’s contagious.
Resilience
Challenges don’t scare us—they sharpen us. We pivot, adapt, and come back stronger every time.
Collaboration
It’s not about egos; it’s about ideas. We bring the right people to the table and create magic together.